Anyone who has ventured anywhere into the live casino space can't help but have noticed how crowded it is. There is an endless array of options for Canadian customers to choose from. In fact, in the opinion of many, Canada has possibly the best selection of online casinos and games of anywhere in the world.
It is commonplace in Canada to receive a welcome bonus when you first open an account with an online casino. Sometimes they specify that you must also deposit some funds or undertake a certain action.
But what does a casino have to gain by giving you free stuff? Especially when that free stuff gives you the opportunity to earn free money.
To Differentiate Themselves
Most online casino games are developed by a relatively small circle of developers. This means that, while there are some games that are exclusive to certain casinos, there is also a lot of overlap. The welcome bonuses that casinos offer their new members are one of the ways in which a casino can distinguish themselves from their competitors.
The casinos know that new players will look at several casinos before committing, the welcome bonuses are one of the most important features that they will be looking out for.
To Encourage Players to Switch
When a player who is new to online casinos has registered their first account, and received and spent their first welcome bonus, they are then likely to move on to another online casino in order to take advantage of their welcome bonus. in this manner, a player can make their money go considerably further than they would otherwise.
Therefore, the experience of each casino that the player has while playing with their welcome bonus could well be the key factor in their decision of whether to become a regular player with this casino, or whether they will take their business to one of the casino’s competitors. Once a player has settled on a casino, it takes something special to get them to quit. The welcome bonus can serve a very important function for the casino by giving them a way of showing off what they can do for players who are new to the casino. If you are looking for the best welcome offers click here.
Reviewers Will Notice
Another way that an online casino can potentially take business from a competitor is to receive some glowing reviews from industry websites if a player is reading about another casino that sounds as if it can improve upon their current experience. Welcome bonuses are always included in reviews, and they will inevitably be compared to other online casinos. Having a tempting welcome bonus will make reviews of your casino even more powerful advertising tools.
Welcome bonuses are an important component of the online casino market. They allow players to get a feel for the casino and its games without having to drop a load of cash. The biggest players in the industry are in a constant competition with one another to offer their new signings better welcome bonuses. These are increasingly being supplemented with loyalty programs, designed to prevent players from leaving once they have settled.